What is the Quiet Luxury Trend Taking Over TikTok?
Hey there! We've just released our new Made-to-Order 14k Solid Gold collection, and we think it is the PERFECT way to shop the hottest new trend - quiet luxury. If you haven't heard of this new luxe trend, then read on for more info.
What is "Quiet Luxury"?
There's a new trend you need to know, and it's leading a logo-free revolution that's quickly replacing the normcore craze. If you watched Gwyneth's Paltrow's 2023 courtroom drama, you've likely heard the term "Quiet Luxury". Quiet luxury refers to a type of luxury that is subtle, understated, and refined - with hint of minimalism. It is characterized by high-quality materials, attention to detail, and exclusivity. Quiet luxury is not showy or flashy, but rather elegant and refined. It is often associated with a minimalist aesthetic and a focus on quality over quantity. This type of luxury is often sought after by individuals who value sophistication and refined taste. In essence, quiet luxury is the embodiment of a less-is-more philosophy where luxurious items are meant to be appreciated for their craftsmanship and quality rather than for their ostentatious display or logo.
But you don't need to have stealth wealth or shop the runway to get in on the trend.
How to Dress Like Gwyneth Paltrow
> Choose Quality & Design over Logos
Known for their long-lasting quality and timeless design, quiet luxury items are those that exude understated elegance while offering a chicness that flies under the radar. These items are often characterized by their simple yet classic designs, which stand the test of time and remain relevant and stylish year after year. Quiet luxury items are also defined by their durability and longevity, serving as reliable and long-lasting investments that can be enjoyed and appreciated for many years to come. They are the epitome of sophistication and class, and they remain cherished possessions that can be passed down from one generation to the next. In clothing, choose natural materials, such as cotton, hemp, cashmere, wool, and linens. For jewelry, choose Sterling Silver, 14k Gold, or Platinum. For shoes and handbags, choose 100% leather or durable canvas.
> Choose, small eco-friendly, sustainable brands over mass-market
As we move towards a more sustainable future, consumers are increasingly looking for investment pieces that are eco-friendly and sustainable. The quiet luxury trend is particularly evident in the high-end fashion industry, where designer brands are now prioritizing sustainability in their products and practices. One of the main ways that quiet luxury brands are addressing sustainability is by promoting longevity and durability in their products. Rather than encouraging consumers to constantly buy new items, some high-end brands are instead emphasizing the longevity of their products. This is accomplished by using high-quality materials, classic designs, and promoting repair services.
> Choose Simple Colors and Silhouettes
Quiet luxury fashion is discreet, and so are the colors and silhouettes. When shopping, choose pieces that are minimalist and clean-cut, with neutral colors such as beige, black, white, and grey. Use color as accents, rather than the focal point, and mix textures for added interest.Look for high-quality materials such as cashmere, silk, and leather, and avoid logos and branding that draw attention. Pay attention to the small details, such as the stitching and finishing, to ensure a refined and sophisticated look. Choose timeless pieces that you can wear for years to come, rather than fast fashion trends that will quickly go out of style. Remember, quiet luxury fashion is all about understated elegance and sophistication.
How to Find Affordable Quiet Luxury Fashion
One of the main challenges of quiet luxury is the high prices that are often associated with it. Because the focus is on quality, materials, and craftsmanship rather than on flashiness or trendiness, quiet luxury products often come with a significant price tag that can make them inaccessible for many consumers. In addition, the buying experience for quiet luxury products can sometimes feel exclusive or aloof. This can be off-putting for some customers, who may feel that they are not welcome or valued by the brand.
For quiet luxury items that are also affordable, search for brands that are either direct to consumer brands, or that offer made to order items.
What is Direct to Consumer?
Increasingly direct to consumer brands are cutting out the middleman to offer high quality, designer pieces at direct to consumer prices. Direct to consumer brands are able to offer lower prices because they cut out the middleman, typically the retailers who markup the products significantly before selling them to consumers. By eliminating this markup, direct to consumer brands can offer high quality designer pieces at a more affordable price point.
In addition, direct to consumer brands are able to connect with their customers on a more personal level by offering a seamless shopping experience, personalized customer service and a deeper understanding of their customers' needs.
Some examples of successful direct to consumer brands include Warby Parker, Everlane, Casper and Glossier. These brands have disrupted their respective industries by offering high quality, designer products at affordable prices and building strong relationships with their customers. Overall, the direct to consumer trend is likely to continue growing as consumers increasingly prioritize transparency, quality and sustainability in the products they purchase.
Why Shop Made to Order?
Like direct to consumer, made to order brands offer consumers handmade luxury items at a lower price point. This is because they do not carry inventory and only produce the item when it is ordered by the consumer. Made to order brands may also have customization options, allowing consumers to tailor the item to their specific preferences. This trend is becoming more popular as consumers become more interested in sustainable and ethical fashion practices, as it eliminates waste and overproduction. Made to Order, might take a bit longer than Amazon, but the wait is worth the potential savings and quality.
In conclusion, remember, when choosing pieces for your Quiet Luxury wardrobe, focus on quality materials, timeless designs, and subtle details. Don't be afraid to invest in higher-end items as they often hold their value and are meant to be worn for years to come. Keep a neutral color palette with accents of rich, deep colors, and mix textures for added interest. Accessorize with delicate, quality jewelry and real leather goods. Keep it simple and chic, letting the pieces speak for themselves. Experiment with layering and proportion to create a look that is polished and sophisticated. Quiet Luxury is all about effortless elegance and understated opulence. Embrace this trend and elevate your wardrobe to new heights.